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The Crowd: A Study of the Popular Mind, by Gustave Lebon
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"The following work is devoted to an account of the characteristics of crowds. The whole of the common characteristics with which heredity endows the individuals of a race constitute the genius of the race. When, however, a certain number of these individuals are gathered together in a crowd for purposes of action, observation proves that, from the mere fact of their being assembled, there result certain new psychological characteristics, which are added to the racial characteristics and differ from them at times to a very considerable degree."-From the Preface to "The Crowd: A Study of the Popular Mind", a pivotal work in the field of group psychology which was written in 1895 by French social psychologist, Gustave Le Bon.
- Sales Rank: #709686 in Books
- Brand: Brand: Digireads.com
- Published on: 2008-01-01
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .24" w x 5.98" l, .35 pounds
- Binding: Paperback
- 100 pages
- Used Book in Good Condition
Review
"Insightful for its apprehension of the primitive nature of crowds..."
About the Author
Gustave LeBon (1841-1931) was a French physician who wrote widely on scientific subjects, including anatomy and physiology, anthropology, and history. Many of his writings focused in particular on national traits, crowd behavior, and racial superiority. His numerous books include The Civilization of Arabs, The Psychology of Peoples, and The Crowd.
Most helpful customer reviews
28 of 30 people found the following review helpful.
Read it now!!
By R. Duffie
I just finished this book for the second time. Each time I've read this was while a Presidential Election season (2008 & 2012) was underway. Although the book was written 116 years ago in 1896, the author, Gustave Le Bon, was obviously a brilliant mind with a mastery of his subject and the ability and dedication needed to produce a concise and systematic study of the psychology and persuasion of the popular mind.
I can't praise the author enough. This is classic literature and poetry. It is a brilliant analysis of a timeless subject made before certain conventional wisdoms of psychology had even been firmly established. And it makes accommodations for predictable variability's in human behavior, which makes this book accessible to future generations and as timeless as the subject it studies.
It's as if the Obama Campaign has implemented this book's instructions perfectly. For example, the book, among other things, instructs the following:
"The possession of prestige does not suffice, however, to assure the success of a candidate. The electors tickles in particular for the flattery of his greed and vanity. He must be overwhelmed with the most extravagant blandishments, and there must be no hesitation in making him the most fantastic promises. If he is a working man it is impossible to go too far in insulting and stigmatising employers of labour. As for the rival candidate, an effort must be made to destroy his chance by establishing by dint of
affirmation, repetition, and contagion that he is an arrant scoundrel, and that it is a matter of common knowledge that he has been guilty of several crimes...."
"The candidate's written programme should not be too categorical, since later on his adversaries might bring it up against him; in his verbal programme, however, there cannot be too much exaggeration. The most important reforms may be fearlessly promised. At the moment they are made these exaggerations produce a great effect, and they are not binding for the future, it being a matter of constant observation that the elector never troubles himself to know how far the candidate he has returned has followed out the electoral programme he applauded, and in virtue of which the election was supposed to have been secured...".
"The candidate who hits on a new formula as devoid as possible of precise meaning, and apt in consequence to flatter the most varied aspirations, infallibly obtains a success...."
The ONLY negatives--and I feel finding some potential flaw is obligatory--would a somewhat bigoted bias of the writer as well as the inconvenience of the book being over 100 years old. On the latter point, I've already said, the author was brilliant enough and the subject timeless enough that the book basically time a particular place in time.
On the former point, he made a couple of questionable assertions such as women and children are inferior. Well, it is nice to at least get a look at a time before political correctness has overtaken a subject so that we could consider the question that existed before the question itself was eliminated by the power political correctness.
Most people would balk at that assertion without even thinking about it. Myself, on the other hand, would say that we he is implicitly suggesting here is that he doesn't value an emotionally biased person as much as a rationality biased person.
In this sense at least, his assertion is logical and a statement of opinion to which he's entitled. However, I disagree and believe people who are more emotional may be taken for granted more, which doesn't mean that aren't as important.
Otherwise, read this book and read it now while the questions it addresses are most relevant to the present.
Fine Stars *****
1 of 1 people found the following review helpful.
Interesting but frustrating
By Bob Gardner
This is a classic work on crowds, but it suffers from the author never giving a real explanation of what a crowd is. His observations about how a crowd acts take the place of a definition. There are some very interesting observations and the book is worth looking through. But I wouldn't recommend it as something to study.
0 of 0 people found the following review helpful.
Great observation of human behavior in crowds. MUST READ!
By Jim Reinhart
Governing politically or managerially of a crowd is best done by the art of illusion and managed perception. I have not read a book so painfully good at identifying the collective stupidity of the crowd. The ideals we individually hold dear can be silenced. Ideas of truth can be manufactured. This is a great book on the manipulation of crowds to believe and do what is against their interests.
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